Japanese Hojicha Powder

Hojicha Roasted Green Tea Powder “Bitter” 1000g

A bold and aromatic Japanese hojicha powder with a deep roasted character. Ideal for hojicha lattes, baked goods, desserts, and café-style menu development.

Please note: This roasted green tea powder is not intended to be consumed by itself. Dissolve it in a small amount of hot water first, then mix with sweetener or milk for drinks, or use it as an ingredient in desserts and baked goods.

Japanese hojicha roasted green tea powder

What is Hojicha?

Hojicha is a traditional Japanese roasted green tea known for its warm, toasty aroma and smooth, comforting flavor. Unlike matcha, which is vivid and grassy, hojicha offers a deeper roasted profile with nutty and caramel-like nuances.

Because the tea leaves are roasted, hojicha generally contains less caffeine than matcha or coffee, making it a popular choice for those seeking a gentler daily drink.

In Japan, hojicha is enjoyed not only as tea, but also in café drinks, ice cream, chocolates, cakes, and other sweets.

Why Use Hojicha Powder?

Offers a distinctive roasted flavor that stands apart from matcha.
Easy to use in café menus and dessert recipes by replacing matcha powder with hojicha powder.
Lower in caffeine than matcha or coffee. *Not caffeine-free.
Contains beneficial tea components such as catechins and theanine.
The roasting process creates pyrazines, contributing to hojicha’s relaxing and comforting aroma.

How to Use It

For Drinks

Dissolve the powder in a small amount of hot water, add sugar or syrup if desired, then pour into milk to create a smooth and aromatic hojicha latte.

For Desserts & Baking

Use it in chiffon cakes, pound cakes, cookies, ice cream, chocolate fillings, and other sweets where a rich roasted tea flavor is desired.

How to Make Hojicha Latte (Hot & Iced)

Bitter vs Rich — Which One Is Right for You?

Bitter

Bold, roasted, and espresso-like

Made from carefully selected Uji tea leaves and crafted for a darker color and a stronger, more pronounced roasted profile.

Deep roasted aroma
Darker hue
Stronger, more mature flavor profile
Excellent for baked goods and recipes that need a powerful hojicha presence

Rich

Smooth, mellow, and chocolate-like

Made from high-grade tea leaves roasted slowly at low temperature to preserve the tea’s natural sweetness and aroma.

Mellow and rounded flavor
Gentler roasted profile
Soft chocolate-like nuance
Ideal for lattes, ice cream, and aromatic café-style drinks

Type	Flavor Profile	Best For
Bitter	Strong roasted aroma, darker tone, espresso-like depth	Baked goods, richer recipes, customers who want a more obvious hojicha taste
Rich	Mellow, smooth, sweet-roasted, slightly chocolate-like	Lattes, ice cream, desserts, softer café-style applications

Features of “Bitter”

This hojicha powder is made from carefully selected Uji tea leaves with an intentionally bold roasted finish. It has a darker appearance and a stronger flavor profile specially designed for hojicha applications.

It uses double-roasted Uji tea produced in Kyoto Prefecture.

The result is a strong aroma and rich body reminiscent of espresso, making it especially suitable for chiffon cakes, pound cakes, cookies, and other desserts that benefit from a robust roasted tea note.

* “Double roasting” refers to a method in which the same tea leaves are roasted twice to create a more intense aroma.

Features of “Rich”

Rich is made from carefully selected high-grade tea leaves roasted slowly at low temperature. This process helps preserve the tea’s natural flavor while creating a mellow and elegant roasted character.

Compared with Bitter, Rich offers a softer, smoother impression with a rounded sweetness and a gentle, chocolate-like nuance. It is particularly well suited to hojicha lattes, ice cream, and premium dessert applications.

For Cafés, Bakers, and Hojicha Lovers

Whether you are creating signature lattes, premium desserts, or a new roasted tea menu, this Japanese hojicha powder offers a versatile and deeply aromatic ingredient for professional use.

Hojicha Powder | Premium Japanese Hojicha Powder | Roasted Green Tea from Japan | MatchaJP